News — washingtonpark

Creativiti During COVID-19: How I Pivoted my Business in the Pandemic

Posted by Ticina Williams on

During the pandemic almost everything went virtual, and organizations with a strong online presence (before COVID-19) had a huge advantage over those that didn’t. I also noticed that many businesses and organizations struggled with using digital tools to increase productivity, or lacked the ability to create digital content to engage their audience. Many of the organizations (primarily small businesses, non-profit and faith based ) in my network lacked full time managers trained to deliver digital projects, manage the transition from traditional to digital meeting spaces, or implement digital marketing strategies to engage their audience. To accommodate this need, I decided to pivot my company to offer project based services including (digital ) project management, digital marketing and design services. 

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